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Keywords are divided into two primary groups based on search volume. Short-Tail Keywords: Short-Tail Keywords are the most commonly searched keywords and the conversion rate is between 15-20%. They do not contain any specific details and have fewer word counts. They get high search traffic, but have a lower conversion rate. For example: “Buy shoes” […]

SEO stands for “Search Engine Optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, Yahoo, other search engines. The better visibility your pages have in search results, the more likely you are to garner […]

Search engines such as Google, Bing, Yahoo, Baidu, and Yandex use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Think of the index like a giant library where a librarian can pull up a book (or a web page) to […]